Archive for December 13th, 2011

Branding a small business is a real challenge.  In fact, it may be one of the most difficult and least understood elements of marketing your business, large or small.  In this week’s CEO Rule of the Week my partner, Ruben Estrada, wrote about branding and he prompted me to ask this question.

So, who has the best brand?  It’s an interesting question and I hope I can get some of you to help me find an answer.  If you have a brand “favorite” please share it with me and the other readers.  When you do, try to answer these questions:

1.  What is it about the brand that you really like?
2. What feeling or emotion does the brand create for you?
3. What are the things that make a brand good or bad in your mind?
4. How would you compare your own brand to the “best” brand you identified.

I am excited to read your responses to this question.  I have my own favorite brand and I will be glad to share the brand and my answers to the four questions after I have had the chance to read some of your responses.

By the way, you can check out Ruben’s post on branding at http://esfi.me/rp12hG.