Estrada Strategies-DTC
Michael Tafoya, President and CEO

Speaking and Key Note Address

As part of our community give-back, I give business talks in the community to help business owners grow in their knowledge and ability to lead their companies to greater success. The following are outlines for talks I am prepared to present for your group, club, or trade association:

The “Core Disciplines of Business”
In Business “You don’t know what you don’t know” and often “what you don’t know” is what gets in your way of success. The Estrada Strategies Core Disciplines of Business will introduce you to all the key elements of business that must be systematized to have a fully functioning sustainable business. It is through the implementation of sound systems that the business owner is freed up to work on the higher impact initiatives that drive business growth, profitability and ultimately liquidity.

The “Executive Maturity Curve”
Just as there are four stages of maturity in live, child, adolescent, adult and senior, there are stages of maturity for business owners. Interestingly enough, tenure has very little to do with where you are on the Executive Maturity Curve; however, where you are on the Executive Maturity Curve has EVERYTHING to do with what you spend your time doing.

“The “Sales Process”
There is no question that all businesses are looking for better and faster ways to increase their sales. Yet, so few businesses have developed a comprehensive, measurable and predictable “Sales Process”. Learning the Estrada Strategies Sales Process will provide you with the framework from which to fully develop and build your companies specific marketing and Sales strategies.

“Corporate Culture and Effective Leadership”
What is the difference between a Vision statement and a Mission statement? Why should all companies have a defined set of Core Values? Should the business owner spend their time on managing people or leading people and managing systems? All questions will be answered in this highly interactive and entertaining talk about crafting your corporate Culture.

“Going Deeper in the Relationship: Discovering your Purpose and Passion in Business
As business owners, how do we communicate the deep passion we have for the future of our business? What drives our marketing messages, advertising, and branding efforts? How do we create lifelong clients that will help us grow our business? How does the market perceive what you do and how you do it? How do you create a brand that is recognized in your market? Answers to these and other deeper business relationship questions will be addressed in a dynamic and interactive presentation.

 

Future Speaking Engagements:

Future CEO Club Training:

 

Current Training Programs:

Castle Rock Economic Gardening Business Boot Camp Training Program
www.castlerock.org
When: September, 2011 – March 2012
Where: Castle Rock Chamber of Commerce

Past Speaking Engagements:

Topic: Key Elements of Success
Speaker: Mike Tafoya
Date: Thursday, March 8th, 2012
Time: 11:00AM-1:00PM
Where: Hispanic Chamber of Commerce Metro Denver
Denver, CO
More info (Coming Soon)

Topic: What Marketing Plan?
Referrals, Networking & Marketing
Speaker: Mike Tafoya
Date: Tuesday, February 28th, 2012
Time: 11AM-1PM
Where: Castle Rock Chamber of Commerce
420 Jerry Street,
Castle Rock, CO 80104
More Info

Topic: The Business Plan
Speaker: Mike Tafoya
Date: Tuesday, February 28th, 2012
Time: 2:30-5:00PM
Where: American Subcontractors Association
More Info

Topic: The Core Disciplines of Business
Speaker: Michael House
Date: Wednesday, February 29th, 2012
Time: 11:00AM-1:00PM
Where: Estrada Strategies-DTC
8310 S Valley Hwy,
Englewood CO 80112
More Info

When: January 24, 2012, 11:00 AM-1:00 PM
Where: Castle Rock Chamber of Commerce
420 Jerry Street
Castle Rock, CO 80104
Topic: The Strategic Plan
Description: Create your best year ever in 2012 before the year becomes history. Businesses with no defined plan lack the direction, focus, and energy needed to grow and prosper; fail to plan, and you plan to fail.
Are you looking back at 2011 and wondering: Where did the year go?

Successful business owners know that annual Strategic Planning is one of the best tools to achieve company goals and overall growth. They know that if you want results, you must plan for them.

Join local business strategist, Mike Tafoya-CEO, and financial expert, Wendy Nelson-CPA along with other business experts to learn:

• The Why: How the strategic planning process truly benefit companies.

• The What: What the most important areas of the business that need planning.

• The Who: Who will be affected most by creating the plan.

Read more here.

Free to Chamber Members
$20 for non-members

Call 303-688-4597 to RSVP, or email Tammy.

When: March 18, 2010, 10:00-1:00 PM
Discipline: Growth
Element: Sales Part 2—Sales Forecasting

Description: Sales Systems begin by clearly defining your Sales Process. Who are your suspects? How do you define a prospect? When does a prospect become an opportunity? How do you define a sale? What is the customer relationship? What is your plan to get and follow-up on referrals?

When: April 15, 2010, 10:00-1:00 PM
Discipline: Finance
Element: Cash Flow Analysis—Defining Your Formula

Description: Cash Flow Analysis systems are used to predict and control the flow of cash through your business. When properly designed and implement, these systems provide accurate measurements of the company’s cash position for a defined period of time. These systems predict your ability to fund ongoing operating expenses with the profits from operations and to decide when or if you need to borrow additional capital they also help you determine when you are in a position to make additional capital expenditures or buy down debt.

When: May 20, 2010, 10:00-1:00 PM
Discipline: Administration
Element: Human Resources—Behavioral Interviewing

Description: Human Resource Systems define the company’s procedures when recruiting, hiring, training and monitoring employee performance. These systems include compensation plans and employee handbooks. These systems may also include an inventory of all employee related City, State and Federal licenses, renewal dates and compliance documents.

When: June 17, 2010, 10:00-1:00 PM
Discipline: Client Retention
Element: Customer Appreciation—Building a Relationship Based Business

Description: Client Appreciation Systems are sometimes called “Marketing to Existing Clients”. These systems should include events or activities targeting select clients and should be conducted in the spirit of enhancing client relationships and reinforcing client satisfaction. They can also be an effective Client acquisition tool if you include prospects.

When: July 15, 2010, 10:00-1:00 PM
Discipline: Growth
Element: Marketing/Advertising

Description: Marketing Systems define your efforts to increase your company’s Visibility, Credibility and Demonstration of Ability to the community / industry you serve. Marketing can take many forms including Public Relations, published articles, news letters, public speaking, leadership roles in industry associations and so on.Advertising Systems define the tools you use to promote your product or service. To be sure they are effective, they must be measured. The formula for measuring advertising ROI is cost divided by # of new opportunities or $ of sales.

When: August 19, 2010, 10:00-1:00 PM
Discipline: Finance
Element: Budget Plan–Setting Up Your P&L

Description: Cash Flow Analysis systems are used to predict and control the flow of cash through your business. When properly designed and implement, these systems provide accurate measurements of the company’s cash position for a defined period of time. These systems predict your ability to fund ongoing operating expenses with the profits from operations and to decide when or if you need to borrow additional capital they also help you determine when you are in a position to make additional capital expenditures or buy down debt.

When: September 16, 2010, 10:00-1:00 PM
Discipline: Administration
Element: Communication–Structured Communication

Description: Communication systems are the key to building and sustaining relationships. “Open and Honest Communication” are essential for long term business growth. Communication systems define how you communicate with other leaders, with employees, with customers, with vendors and with the community you serve. Complete communication systems have ways to send information both up and down the communication ladder.

When: October 21, 2010, 10:00-1:00 PM
Discipline: Information Technologies
Element: Internet / Network–Benefits of Software Integration

Description: Internet Systems control access to the World Wide Web. These systems keep your computer free from viruses, undesirable web browsing and, in some cases, internet access. Also, these systems define internet connectivity locally, remotely and via PDA. If you are using a retail anti-virus product like Norton, these systems may schedule regular updates.Intranet, or Network, Systems define the hardware and software systems needed to operate your business and to store, secure, and retrieve the information you need. Examples of these systems include level of access, server security, data protection and data filing & storage. Of all the I/T Elements, security is the most critical because it determines how you protect your company’s sensitive information from theft, loss or non-recoverable damage.

When: November 18, 2010, 10:00-1:00 PM
Discipline: Cuture
Element: Mission–Defining your Mission Statement

Description: Marketing Systems define your efforts to increase your company’s Visibility, Credibility and Demonstration of Ability to the community / industry you serve. Marketing can take many forms including Public Relations, published articles, news letters, public speaking, leadership roles in industry associations and so on.

When: September 28, 2010, 11:00AM-1:00PM
Where: Estrada Strategies DTC Office
Topic: Business Strategy Workshops: “Creating an Explosive Performance Culture”

Learn how to take your business vision and transform your organization into a powerhouse. What is the difference between a vision and a mission statement? How do successful companies build a culture by systemizing vision, values and mission? Discover the answers to these intriguing questions and more…

When: October 26, 2010, 11:00AM-1:00PM
Where: Estrada Strategies DTC Office
Topic: Business Strategy Workshops: “Motivate Your Sales Department and Increase Sales Revenues”

Learn what truly drives sales and revenue. What behaviors and activities truly work to increase your leads and your customer base? Are you focusing in on the right target or are you making sales by accident? Learn as Mike show’s how to define your target market, and why “Everyone” is not your potential customer. Also, learn how the business owner creates and forecasts sustainable revenues and much more…

* How does the CEO define a target market?
* Why everyone is not your target market?
* How does a CEO forecast revenue and generate recurring revenues?

When: November 23, 2010, 11:00AM-1:00PM
Where: Estrada Strategies DTC Office
Topic: Business Strategy Workshops: “Are You Hitting Your Target?”

Mike will be discussing the differences between marketing, advertising, and branding in this action packed presentation. Learn how to use marketing to create market exposure and name recognition. Also, learn how to identify the most productive advertising campaigns for you business and much more…

* What role does marketing and sales play in growing sales?
* How does advertising differ from Marketing?
* What role does branding play in the sales process?

When: December 15, 2010, 11:00AM-1:00PM
Where: Estrada Strategies DTC Office
Topic: Business Strategy Workshops: “Create Lifelong Clients Who Become Your Marketing Department”

In this inspiring presentation, Mike will discuss the systems that identify, and drive-up customer loyalty and referrals. What systems do you have in place to deliver and track your customer service? Over and above your products and services, what value do you bring to your clients that set you apart from your competition? Learn how to become your client’s top choice in a competitive market and much more…

* Do your really know what your clients want and need?
* How systems are used to capture client feedback?
* What processes produce lifelong clients?

When: February 18, 2010, 10:00-1:00 PM
Discipline: Culture
Element: Core Values—Defining Your Core Values

Description: Core Values are the rules that govern how you treat each other on the road to realizing the Vision. At the top level, we define Core Values for how you treat the employees, the business, the customers, the vendors and the community. If the CEO does not define his/her core values, they will be defined for you by your employees, customers and vendors.

When: February 9, 2009, 9:00 AM – 12:00 PM
Where: The Colorado Association of Lawn Care Professionals Green Expo
http://www.progreenexpo.com/semtue.html

Topic: Six Disciplines of Business: How to Grow Your Business to the Next Level

This class is geared for companies 5-10 years old who are struggling to grow. Mike will use proven business disciplines to show you how to GROW your company, retain clients, define who your customers are, and discuss the business culture using hands-on techniques.

When: January 21, 2010, 10:00-1:00 PM
Discipline: Information Technology
Element: Web Site–Maximizing Your Web Presence
Description: WEB systems define your web site’s design and function. They also define how the web site is kept current and how it is marketed to ensure maximum exposure to your target market.

When: January 14, 2009, 11:30-1:00 PM
Where: Castle Rock Chamber of Commerce
Topic: Market Smarter, Beat the Competition: “It’s 11 o’clock: Do You Know Where Your Clients Are?”

When: March 19th, 2010, 12:00PM-1:30PM
Where: Highlands Ranch (Douglas County Library)
Topic: Market Smarter, Beat the Competition: “It’s 11 o’clock: Do You Know Where Your Clients Are?”

When: March 25th, 2010, 7:00AM-8:30AM
Where: Kiwanis Club
Topic: Creating a Leadership Culture

When: March 31, 2010, 12:00PM-1:30PM
Where: Castle Rock (Douglas County Library)
Topic: Market Smarter, Beat the Competition: “It’s 11 o’clock: Do You Know Where Your Clients Are?”
When: April 21, 2010, 11:30AM-1:30PM

Where: Castle Rock Chamber of Commerce
Topic: Top 10 Elements to Grow Your Business
When: April 27, 2010, 11:00AM-1:00PM

Where: Estrada Strategies DTC Office
Topic: Business Strategy Workshops: “Master the Core Disciplines of Business”

Learn about the Core Disciplines of business and the Executive Maturity Curve. Discover how the CEO thinks, Perceives, and behaves in business. Do you feel stuck in a pit with the daily activities of the business with no real end in sight? If so, Mike’s presentation may be just what you need to break out of the pit and create a new model for success and much more…

* How does a CEO behave in the business?
* How does the business owner transform into a CEO?
* How do systems change the landscape of the business?

When: May 4, 2010, 12:00PM-1:30PM
Where: Castle Pines (Douglas County Library)
Topic: Market Smarter, Beat the Competition: “It’s 11 o’clock: Do You Know Where Your Clients Are?”

When: May 25, 2010, 11:00AM-1:00PM
Where: Estrada Strategies DTC Office
Topic: Business Strategy Workshops: “Creating an Explosive Performance Culture”

Learn how to take your business vision and transform your organization into a powerhouse. What is the difference between a vision and a mission statement? How do successful companies build a culture by systemizing vision, values and mission? Discover the answers to these intriguing questions and more…

When: June 22, 2010, 11:00AM-1:00PM
Where: Estrada Strategies DTC Office
Topic: Business Strategy Workshops: “Motivate Your Sales Department and Increase Sales Revenues”

Learn what truly drives sales and revenue. What behaviors and activities truly work to increase your leads and your customer base? Are you focusing in on the right target or are you making sales by accident? Learn as Mike show’s how to define your target market, and why “Everyone” is not your potential customer. Also, learn how the business owner creates and forecasts sustainable revenues and much more…

* How does the CEO define a target market?
* Why everyone is not your target market?
* How does a CEO forecast revenue and generate recurring revenues?

When: July 12, 2010, 6:30PM-8:00PM
Where: Parker (Douglas County Library)
Topic: Market Smarter, Beat the Competition: “It’s 11 o’clock: Do You Know Where Your Clients Are?”