Archive for the ‘Web’ Category

Would you allow your sales people to mail out printed brochures that contain inaccurate or outdated information?  Would you allow your printer to reproduce high quality, glossy, multi-page brochures at a very high cost if they were not accurate or updated?  Now ask yourself, do these same standards of accuracy and excellence apply to your website?  Is everything there accurate and up to date?  Are you using the best tools and most effective strategies to get the most from the site?  Remember, your website is your very best brochure.

Here’s a tip:  For every dollar you invest in printed marketing material, allocate a similar dollar amount towards the enhancement and development of your Website.  Review the site for accuracy and up to date information at least once each quarter.  You should also explore the opportunities to have voice-recorded testimonials and animated demonstrations of your product and service placed on your website.

This has been your CEO Rule of the Week.  I am Ruben Estrada.  Your Next Move

Would you allow your sales people to mail out printed brochures that contain inaccurate or outdated information?  Would you allow your printer to reproduce high quality, glossy, multi-page brochures at a very high cost if they were not accurate or updated?  Now ask yourself, do these same standards of accuracy and excellence apply to your website?  Is everything there accurate and up to date?  Are you using the best tools and most effective strategies to get the most from the site?  Remember, your website is your very best brochure.

Here’s a tip:  For every dollar you invest in printed marketing material, allocate a similar dollar amount towards the enhancement and development of your Website.  Review the site for accuracy and up to date information at least once each quarter.  You should also explore the opportunities to have voice-recorded testimonials and animated demonstrations of your product and service placed on your website.

This has been your CEO Rule of the Week.  I am Ruben Estrada.  Your Next Move

Click here to listen to the CEO rule of the week