CEOs, there are many ways to drive the results you seek.  We set goals for our people.  We hold them accountable to their job description. Sometimes we even give them a very specific list of things-to-do, like a task list.  All of those techniques are necessary and all of those techniques are effective to a point.  But how well are you driving results through communicating the vision?

Here’s a tip:  Send an e-mail to everyone within your organization. Keep it brief, but be sure that you have described your vision and exactly how you feel about it.  Most importantly, allow them to see your passion behind the vision.

This has been your CEO Rule of the Week.  I am Ruben Estrada. Your Next Move

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