CEO’s know that they have to be the coach to the key people within their organizations.  But sometimes when you think coach, you might start to believe that you are not the best person to do the job.  After all, you work hard to hire people that are better, smarter, more effective, more efficient, and often more experienced in certain disciplines of business than you are.  Still, even the best people in your organization need the guidance, direction, and focus that coaching brings.  Simply put, your coaching helps your people stay focused on the basics and motivates them to improve performance.  The bottom line here is, the CEO has to be the coach, and when you are coaching, you have to coach with a purpose.

Here’s a tip:   First, if you’re not doing one on one coaching with your key people, plan to get started right away.  If you are already doing regular coaching sessions with them, make sure you set a clear agenda for your coaching sessions.  Use a coaching journal that lists all of the high impact initiatives that they are working on.  Make sure to have them come to the coaching session prepared to review the list of items on their list with you.  When you coach, be sure that you coach with a purpose and have the agenda in mind.  Make sure that the agenda is focused on how to improve performance, accomplish key objectives, and increase efficiencies or effectiveness.

This has been your CEO Rule of the Week.  I am Ruben Estrada.  Your Next Move

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