Whether you have three, thirteen, or thirty employees, every business has a culture.  Either you create the culture of your company or the culture will create itself.

Here’s a tip:  Every year in your strategic planning make sure to review the company’s vision, core values, and mission with the managers who are participating.  Spend some time emphasizing the importance of reviewing the elements of culture with the entire company team and make a plan for regular review during the year.  Frequency of review could be as simple as once a month during staff meetings.  More frequent reviews could easily be done during one on one coaching sessions and would create the perfect opportunity to reinforce the company’s vision, core values, and mission.  All of this matters because, CEOs, if we don’t create our company culture, our company culture will create itself.

This has been your CEO Rule of the Week.  I am Ruben Estrada.  Your Next Move

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