You know, CEOs it is your responsibility to make sure that everyone in your organization knows your vision, your core values, and your mission.  No doubt you have spent a good deal of time preparing these parts of your culture, but have you done all that you can to communicate them to your people?  More important, have you made sure that your messages about culture have been clearly understood by everyone?  All too often we find that even though the CEO has tried to make sure everyone is on board, there are people in the organization who really don’t get it.

Here’s a tip:  Take every opportunity you can to communicate your culture to your team.  Whatever means you use to get the message out, be sure to craft that message with care.  It is important to think about how the people who will read or hear the message will understand what you are saying.  It is even a good idea to check with members of your team periodically to see if they are on the same page you are.  Remember, if you want to communicate clearly you need to make sure that your message is understood by the person who receives the message.  To make this happen, craft every message with care.

This has been your CEO Rule of the Week.  I am Ruben Estrada.  Your Next Move

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